Even though SEBI has removed entry load for direct investors, you need to do your homework before exercising that option.

Mutual funds are subject to market risks. Please read the offer document carefully before investing…A footnote that follows every mutual fund advertisement. With the Securities and Exchange Board of India's (SEBI) new guidelines that the applications received directly by the asset management companies (AMCs) and over the internet will get complete entry load waiver, a direct investor will have to follow the above mentioned footnote more seriously.