Apple unveiled the latest editions of iPod portable music and video players, cutting the prices of the iPod touch and launching a redesigned iPod nano to capitalise on the holiday shopping season. Apple cut the price of its touch-screen iPod touch, which is similar to the iPhone, but doesn't allow one to make voice calls. Until Tuesday, the iPod touch carried a higher price than comparable iPhone models. The price of the 8GB version of the iPod touch was dropped to US $229 from US $299. It is still slightly above the US $199 price point of a 3G iPhone with comparable memory. The prices for the 16GB and 32GB versions of the iPod touch were cut by US $100 each, to US $299 and US $399, respectively. CEO Steve Jobs also showed off an iPod nano that will now come in an 8GB version for US$149. The 16GB version is slated to sell at US $199. The iPod nano will come in nine different colors and has also been redesigned to be narrower than its predecessor. It is the first major remodeling of the iPod nano in two years. In addition, Apple consolidated its iPod classic line into one version with 120GB of memory. The price of that device remains US $249.

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